In 2005, I started my own online store using the Yahoo Ecommerce platform. What a BLAST it was for me to have my own website (my first) for selling products and shipping them worldwide. I ran that business up until 2014, when I decided to focus all my time on my own vintage ecommerce shop.
I started out selling vintage on Etsy in 2011. As sales grew, I needed to expand so it was time for me to start another ecommerce website. Having had experience with the Yahoo Ecommerce platform, I wanted to find a different selling platform for my vintage shop. I spent time from 2013 to 2015 testing the various ecommerce platforms available. I gave each platform plenty of test time, and ultimately I decided on Shopify as the platform for me. After customizing my website, I opened the store to the public in May 2016 – and it’s been the BEST experience ever! I am 100% certain I selected the right ecommerce platform – Shopify is amazing!
If you are a shop owner – either selling on Etsy, eBay, or another platform – I HIGHLY recommend checking out the Shopify platform! You can get started right away by clicking on this link – Get Started on Shopify. Also see the Shopify link in the lower-right of this page for more information on another way to get started on Shopify with a free, unlimited trial.
I realize it can be overwhelming starting an ecommerce store – deciding on the design, building the online store, and getting your store to appear in customer’s searches. It’s important to have marketing knowledge to drive traffic to your store. And with Shopify, they help you get started on your way to your first sale!
Shopify provides a free video course that includes 20 modules that show you how to make your first sale on Shopify using Facebook Ads. This course covers everything from brand differentiation, to pixel placement, to campaign optimization. It’s designed to show you how easy it is to start and scale your ecommerce business using the Shopify platform.
Here are links to each video in this series.
Introduction – Welcome
Video 1 – What to Expect
Video 2 – Where Are We In the World of Ecommerce
Video 3 – Faceless Ecommerce is Dead
Video 4 – Infrastructure
Video 5 – Offer Pages
Video 6 – Third-Party Apps
Video 7 – Shopping Cart Checkout
Video 8 – Facebook Pixel Intro
Video 9 – Add Facebook Pixel to Your Shopify Store
Video 10 – Advertising Roadmap
Video 11 – Facebook Placements
Video 12 – Who and What
Video 13 – Saved Audiences
Video 14 – Video Best Practices
Video 15 – Video Ad Reviews
Video 16 – Campaign Set Up (Part 1)
Video 17 – Campaign Set Up (Part 2)
Video 18 – Optimizing Forward
Video 19 – Beyond The First Sale
Video 20 – Outro
TIP FOR GETTING STARTED:
- Shopify Development Store – If you haven’t started a Shopify store yet, but want to give it a try, make sure to read my blog post “Helping Etsy Shops Get Started on Shopify” for more details.